MANILA, Philippines – The Local Government Academy (LGA) forged a partnership with the Inquirer Academy to train personnel from the Department of the Interior and Local Government (DILG) on writing for a digital audience.

It resulted in a training activity called Digital Media Management: Strategies in Writing (How to Write Lean, Fast, and Viral). For two days, participants learn from veteran journalists and practice their newly-acquired skills.

The first batch—composed of personnel from the central office, field offices, and the LGA—completed the training held from June 28 to 29, 2017 at the La Breza Hotel in Quezon City. Another school is scheduled for July 5 to 6, 2017.

Their facilitators, editor and columnist John Nery and Assignments Editor Kristine Sabillo, delivered presentations on a framework of digital media and its audiences, strategies for digital writing, and tips to continue one’s development.

Quizzes between discussions tested the participants’ retention of the concepts while workshops gave them the opportunity to practice their lessons.

A writing project challenged the batch to apply everything they learned. Following the success of the LGA’s Innovative Solutions Bank, participants had to select one of their office’s best practices and write a 500-word article on it. Nery then reviewed the pieces and provided feedback.

The Digital Media Management training is part of the LGA’s drive to improve the DILG’s communication strategies and prepare the teams who will implement it. Other initiatives to support this thrust are on developing presentations, technical writing, and building partnerships.

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